by Lucy Arkell | Apr 29, 2013 | Uncategorized
Probably the number one problem with traditional sales training is the over-use of the phrase “always be closing.” ABC is indoctrinated into salespeople like a mantra despite the fact that it is often highly counter-productive. ABC should be “Always...
by Lucy Arkell | Apr 15, 2013 | Uncategorized
Most people attracted to sales as a career choice, if they’ve gone through any sort of vetting process, are natural salespeople. They’re the type of person who’s what their yearbook probably described as “a real people person” or...
by Lucy Arkell | Mar 29, 2013 | Uncategorized
The term “social media” is one of those things that is both mystical and well-understood. When the context of the “social media” discussion is in common terms amongst conversational banter, then the term is fairly well defined and understood by...
by Lucy Arkell | Mar 15, 2013 | Uncategorized
The hardest thing for most marketers and sales teams to understand is how to turn social media into a measurable, predictable tool for promoting products, services, or branding. The mystique that the powerful word-of-mouth that social media can generate (for good or...
by Lucy Arkell | Feb 28, 2013 | Uncategorized
Employee training is always a good idea and is one of the best ways a business can invest in itself. Often, especially in sales and management, however, the best employees are often the least interested in attending training the company requires. There are several...
