by Lucy Arkell | Sep 17, 2012 | Uncategorized
In today’s business climate, businesses need two things to get ahead: great (quality) products or services and a knowledgeable, motivated sales force to promote them. To be honest, those things haven’t changed since the dawn of business, but today they are...
by Lucy Arkell | Aug 31, 2012 | Uncategorized
Although not every position in your company may require intense scrutiny of the candidates applying for the job, many do. When hiring for key positions, it’s important that the right person be placed in such a way that he or she will be able to quickly begin...
by Lucy Arkell | Aug 17, 2012 | Uncategorized
Times are tough for many businesses and cutbacks, slim budgets, and often restructuring are changing how organizations tackle business. Corporate leadership often overlooks the one place they could fuel growth rather than slimming down for cost savings. That is in...
by Lucy Arkell | Aug 1, 2012 | Uncategorized
A lot of marketing material talks about branding. Usually, it focuses on things like logos, slogans, catch phrases, symbols, and corporate image. Only rarely do marketers talk about the most important aspect of your corporate brand: your employees. Yes, it’s...
by Lucy Arkell | Jul 17, 2012 | Uncategorized
Sales teams are made up of individuals. Sometimes, individual sales people make the sale, most of the time, the team does. Although team work is the foundation of a good sales group, that teamwork still boils down to individuals as members of the team. Making those...
