After you go through a sales meeting with a customer, wether you sell them a product or service or not, follow up with them. Otherwise, your time was all but wasted. Every part of a sales process from the initial contact, to the presentation of the product or service,...

If you've ever watched QVC, Home Shopping Network, or seen an infomercial, you know about the power of testimony. Your sales will increase when other satisfied customers are seen or heard testifying to the benefits of your product or service. Testimonials help...

1. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too. 2. End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an...

The price of a product, whether wholesale or retail, is about a lot more than just the cost to produce it plus a percentage for profit. It's also about perceived benefits. For example, the price paid for a product tells the purchaser that the product will have...

For many salespeople and sales managers, one of the toughest parts of the job is negotiating the deal. The customer wants to buy from you, perhaps even needs to buy from you, but will negotiate hard to get the best deal they can. There is nothing wrong with that, but...

Sales training and development is big business and can create actionable change in a company's sales force. There are, however, a lot of programs and gimmicks that might sound good when presented by the professional hoping to contract to do the training, but that have...