Mastering Trade Show Follow-up

Trade shows are often seen as a necessary evil. Sales teams are often obligated to attend in force as the potential for making contact with numerous prospects is huge, but the process of the show: setting up, running the booth, circulating the floor, after-show tear...

Selling Myths and Reality

Like most things that aren’t a hard science that can be broken down into mathematics, selling has gathered a lot of myths around itself. These myths are often a combination of what appears to be common sense, anecdotal true statements, or just plain lies that...