by Lucy Arkell | Nov 28, 2014 | sales training, Uncategorized
If you’ve ever watched QVC, Home Shopping Network, or seen an infomercial, you know about the power of testimony. Your sales will increase when other satisfied customers are seen or heard testifying to the benefits of your product or service. Testimonials help...
by Lucy Arkell | Nov 14, 2014 | sales training, Uncategorized
1. Show your prospects how much enthusiasm you have for your product and business. If you’re convincing enough, they will be enthusiastic too. 2. End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit...
by Lucy Arkell | Oct 29, 2014 | sales training, Uncategorized
The price of a product, whether wholesale or retail, is about a lot more than just the cost to produce it plus a percentage for profit. It’s also about perceived benefits. For example, the price paid for a product tells the purchaser that the product will have...
by Lucy Arkell | Oct 15, 2014 | sales training, Uncategorized
For many salespeople and sales managers, one of the toughest parts of the job is negotiating the deal. The customer wants to buy from you, perhaps even needs to buy from you, but will negotiate hard to get the best deal they can. There is nothing wrong with that, but...
by Lucy Arkell | Sep 30, 2014 | sales training, Uncategorized
Sales training and development is big business and can create actionable change in a company’s sales force. There are, however, a lot of programs and gimmicks that might sound good when presented by the professional hoping to contract to do the training, but...
by Lucy Arkell | Sep 16, 2014 | sales training, Uncategorized
Quite often, purchasing departments are the bane of the salesperson. They’re often stressful, difficult to deal with, and seem contrary to the goals of the sales department. A purchasing department is basically a bureaucracy created with the sole purpose of...
