We live in a busy world and finding time for sales training and, especially, follow-up on that training is not easy. To remain fresh, however, sales managers and sales staff need to continually enhance their skills and stay current.
Here are three ways you can keep your sales team fresh and productive. Each of these ideas is easy to implement and is worth finding time for.
— Test and Re-test Closes
If you’re in a rut with your prospects to closures ratio staying stagnant, then you might need to re-think how you’re making your close. Experiment with different ideas for making the close and try them, keeping track of what works best. Often, your “old standby” closer is great and just needs a little tweaking in verbiage or approach. Other times, you might find that a completely new way of doing things is far better than what you’ve been doing. Tracking what works and what doesn’t, is a great way to improve your technique. Sales teams can work together to share information, new ideas and find approaches that produce the best results.
— Videos & Education
There are some great video and educational products available online or that likely already exist in your office training resources. Take a few minutes to schedule a team meeting or lunch & learn to update or refresh sales techniques.
— Role Playing
This is another great way to hone the close, work the product knowledge, and build confidence. Sales people can work together to role play different sales situations from both the seller and buyer perspective.